Sacramento Dent Repair is a paintless-dent-repair shop run by a team of three: two technicians and the owner. Average ticket size: $400-$1,200. Average customer is a Sacramento-area driver who got hailed on or door-dinged in a parking lot.

The owner came to us with a specific problem: their Google rankings were strong (page-one on the major queries), but Google Maps had moved them out of the top-3 “local pack” twelve months earlier and they couldn’t figure out why. Phone calls had dropped from 12-15/week to 6-8/week.

The Diagnostic showed their Visibility Score at 9% — they were almost never named in AI answers, even though they ranked traditionally well. Worse, the AI surfaces were citing a national chain franchise as the “best” PDR option in Sacramento, when in reality the chain didn’t even have a local crew and was outsourcing work to a different local shop.

What We Did

The Position layer was the heaviest lift. We restructured how Sacramento Dent Repair was described across the web — replacing generic “dent repair” language with specific, evidence-backed positioning around their two genuinely differentiated services: same-day hail damage repair, and dealership-quality work without dealership prices.

For the Show Up Everywhere layer, we focused heavily on the niche directories that Sacramento-area car-buying communities reference (subreddits, local Facebook auto groups, regional auto-blog posts). The AI surfaces in Q2 2025 had increased the weight they gave to these community-specific sources for local-service recommendations — we surfaced this in the Trend Forward-Look and acted on it before most competitors knew it was a factor.

The Results

Visibility Score climbed from 9% to 44% in 90 days. Estimates booked through the website plus phone calls climbed from a baseline of 28/month to 62/month within the first quarter. Revenue impact: $93,000 in Q2.

The Sacramento Dent Repair owner has since referred two additional local home-service businesses to us, both of whom are now active clients.

“We were ranking fine on Google and the calls had still stopped. Ilya was the only person who could explain why. Then he fixed it.”