The Authority Engine by Ilya Gusev

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The Authority Engine How local home-service businesses get found everywhere their customers search — on Google, ChatGPT, Maps, and the AI tools quietly stealing your phone calls.

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Your rankings are fine. Your reviews are great. So why has the phone gone quiet?

Because customers stopped reading lists. They ask AI — and it only names two or three businesses. This book shows you how to be one of them.

What's inside the 12 chapters

  • The Quiet Phone Problem — exactly what changed in how customers find you, and why "more marketing" won't fix it.
  • The Customer Capture System™ — the 4-step method (Listen, Position, Show Up Everywhere, Prove It) that gets your business named by the AI again.
  • The 7 surfaces that decide who gets called — and which ones you're almost certainly missing.
  • Your Visibility Score™ — the one number that predicts whether your phone rings, and how to track it in 15 minutes a month.
  • The Sensory-Scoring Method™ — how to write so both customers and AI choose you.
  • Your 30-day plan — week by week, plus the honest call on what to do yourself and what to hand off.

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— Ilya Gusev
Rise in Rank · Sacramento, CA